काम-काज

Recent impacts at IBM

Designing IBM's decentralized identity strategy.

No PM, three timezones, architects pushing in a different direction. I ran alignment, made the tradeoffs, and shipped something that won us government deals in two countries.

IBM // UNIFIED ADAPTER STUDIO

Building the DIY adapter studio for IAM specialists

Joined mid-EAP with real users already frustrated. Diagnosed fast, reoriented what was being built, and fixed the right things without breaking what was working.

IBM // VERIFY FOR INDIA

Localising IBM Verify
‍for India

New market, complex domain and no shared understanding. I mapped the system, got everyone in the same room, and made the structure visible enough to build from.

IBM Design // Ongoing internal initiative

Rewiring the design process with AI agents

What if a designer had a researcher, a PM, and a customer on demand? I built atomic AI agents that plug into team workflows at the moments where time is most often lost.

TATA ELXSI // Sports18

Designing a global sports platform across Mobile, Tablet, and SmartTV

Same product in three completely different devices. Every decision I made had to feel native on all of them - not scaled, not adapted, but actually built for each one.

CONCEPTUAL DESIGN

Attechi

A digital toolkit to plan, store, guide and share your travel experience so you can travel hassle-free with your friends & families.