आड़ा-टेढ़ा

Laboratory

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Sorry I couldn't come your party.
I was busy cooking these Gems.

The people who call the metro stressful, confusing, and "too much hassle" aren't wrong. They just weren't who it was designed for. A study into the unintentional exclusions baked into the Bangalore metro experience - the gaps between what the system assumes about its riders and who actually shows up.

A self-tracking study on impulse buying - following the exact moment advertising stops informing and starts manipulating.

A field experiment with cognitive mapping as a research tool - revealing what landmarks people actually hold in their heads versus what appears on official maps.

Do you know a lot of people percieve bangalore metro epensive than it really is! And thats why they dont take it.

A research journal into how student data gets collected, traded, and misused inside Indian higher education institutions - and why universities are the second most breached sector after healthcare.

A participatory mapping study of Shiv Mandir Road, Bengaluru - examining how different people claim, navigate, and understand the exact same street.

An observational study of the behavioral codes that emerge inside metro cars - door dwellers, seat politics, and the silent negotiations that happen every 3 minutes.

A field study into the invisible lifecycle of pandemic PPE - and how the implementation gap between policy and ground reality created a second public health problem.

A satirical re-wireframe of YouTube - where the recommendation engine admits it's a recommendation engine, and the autoplay admits it doesn't care what you came for.

This bus ticket has more intentional design decisions in it than most apps on your phone. It just never got a Dribbble post.

My mom makes and sells crochet products. So I crafted a brand and positioning for her - because "word of mouth" shouldn't be her only marketing strategy

Folks at Wick'd wanted to launch a candle brand targeting GenZs. I aligned the vibe and built branding with hooks that actually speak their language.